CT’s lodging industry copes with Airbnb competition
BY PATRICIA DADDONA, Hartford Business Journal
IMAGE | CNN
Hotels, cottages, inns and bed-and-breakfasts have long had a stranglehold on a lodging industry aimed at satisfying travelers’ desires to stay someplace special — that is, until Airbnb came along.
The online marketplace that allows people to rent their homes or apartments has taken business away from traditional lodging establishments, attracting 64,000 guests in the Nutmeg State last year alone.
The presence of Airbnb, and other online home-sharing marketplaces, has forced some Connecticut hoteliers to adjust, not only in pricing, but also in their marketing efforts, insiders and state experts say. Airbnb is also generating some pushback from those who want the company’s hosts to face tougher oversight, similar to what traditional hotel establishments must endure.